Press Release|February 24, 2014
In honor of Elvis Presley’s long-standing love affair with Hawaii, Three Olives, a super-premium vodka brand, introduced today its first-ever coconut water flavored vodka. The new flavor offers fans a chance to pay tribute to the King of Rock and Roll’s supreme talent, charisma and good humor that endeared him to millions worldwide. Combining delicious, imported vodka from England with the tropical taste of coconut water, the new flavor is both refreshing and unique.
“Fans of Elvis Presley know how much his ‘Hawaii’ years molded him into the superstar icon he is today,” said a spokesperson for Proximo Spirits, the brand’s owner. “More relevant today than ever before, Elvis left a legacy that continues to excite fans all over the world. We are excited to join other industry trades and brands to honor this superstar icon with a flavor that celebrates his absolute love of Hawaii. Three Olives Vodka’s new ‘Elvis Presley™’ Coconut Water Flavored Vodka is a perfect addition to our brand’s existing premium vodka flavor portfolio.”
Three Olives ‘Elvis Presley™’ Coconut Water Flavored Vodka will be introduced in March 2014, with nationwide distribution available in all sizes and priced at $21 per 750 ml. For more information, visit www.threeolives.com.
2 parts Three Olives® Elvis Presley™ Coconut Water Vodka
2 parts pineapple juice
Splash of club soda
Mix all ingredients in a rocks glass filled with ice. Stir & garnish with a slice of pineapple.
About Three Olives® Vodka
Launched in 1998, Three Olives Vodka is the ultimate expression of an imported luxury brand. Inspired by the classic vodka martini served garnished with olives, Three Olives is made from the finest wheat harvested in England and undergoes quadruple distillation and filtration to produce a smooth and elegant taste. Three Olives offers a classic, unflavored vodka as well as over 22 distinctly flavored vodkas. Visit threeolives.com for more information.
Three Olives® ‘Elvis Presley™’ Coconut Water Vodka is 30% alcohol by volume.
About Authentic Brands Group
Authentic Brands Group, in partnership with Leonard Green & Partners, is an intellectual property corporation with a mandate to acquire, manage and build long-term value in prominent consumer brands. Headquartered in New York City, ABG’s mission is to further enhance brand equity through partnering with the best-in-class licensees and direct-to-retail partnerships. ABG brands include Marilyn Monroe®, Muhammad Ali®, Elvis Presley®, Juicy Couture®, Judith Leiber®, Adrienne Vittadini®, Taryn Rose®, Hickey Freeman®, Hart Schaffner Marx®, Palm Beach®, Misook®, Prince®, Spyder®, Ektelon®, Viking®, Bobby Jones®, TapouT®, Sportcraft®.
Visit www.abg-nyc.com for more information.