May 24, 2013
For the past 100 years, men and women who do extraordinary things, have relied on Rolex as their timepiece of choice. Rolex has always been a symbol of achievement and who better to honor than the King of Rock 'n' Roll! Elvis fans can now watch a new video posted by Rolex (above) which looks at the history of Elvis' Rolex King Midas.
Elvis wore the Limited-Edition Rolex King Midas which can be seen in several iconic photos and videos. The rare watch was given to Elvis as a token of appreciation for playing six days of sold-out concerts in 1970 at the Houston Astrodome Livestock Show & Rodeo. The back is in engraved and reads: "To Elvis Presley From The Houston Livestock Show Officers 1970."
See more photos of Elvis and his Rolex King Midas, plus learn more about Rolex's salute to the icons who changed the face of the world by visiting Rolex.com.