New Licensees to Debut Elvis Products for Milestone Anniversary Year
MEMPHIS, TN–October 15, 2013 –Elvis Presley Enterprises, Inc. (EPE) is preparing for the global celebration of the birth of Rock ‘n’ Roll in 2014, and is gearing up for a full year of celebration with new and existing licensees.
On July 5, 1954, Elvis walked into Sun Studio in Memphis and recorded a sped up version of Arthur Crudup’s “That’s All Right.” Memphis DJ Dewey Phillips first played the song July 8, 1954 on WHBQ radio,the switchboard lit up, and the song was repeated fourteen times in a row during the “Red HOT and Blue” broadcast due to public demand. Rock ‘n’ Roll was born and music changed forever.
As thousands of fans gathered in Memphis for Elvis Week this past August, EPE debuted artwork for a yearlong celebration in 2014 to commemorate 60 years of Elvis and what many music historians consider to be the birth of the rock ‘n’ roll music movement.
Elvis not only was a pioneer in the world of music, but also in the licensing industry from the first day he stepped on stage as one of the first commercialized celebrity brands. EPE continues his legacy in the same manner today with quality merchandise. Now, with over 200 licensees worldwide, EPE works diligently with dynamic, creative and respected companies in a wide variety of licensing categories, such as Kurt S. Adler, American Greetings, Opening Ceremony, Rubie’s Costumes,Bradford Exchange, HarleyDavidson, and SiriusXM Satellite Radio. EPE’s Licensing Division is charged with the responsibility of protecting and preserving the integrity of Elvis Presley, Graceland and other related properties through the pursuit of the right commercial opportunities that fit with the company’s financial strategies,while maintaining desired branding and positioning for the Elvis brand.
Among the new licensees and products are:
MyBrandEmail will enable fans to engage with the Elvis brand in every email they send or receive by giving them the opportunity to purchase a personal email address with an Elvis themed URL. Elvis fans will be able to choose from customized e-mail addresses including ElvisPresleyFan.com, LoveElvis.net, GracelandVIP.com and AllShookUp.com, for an annual subscription fee. MyBrandEmail will debut its Elvis offering during the fourth quarter of this year.
WHITE COFFEE COMPANY
White Coffee Company was established in 1939 and is a third generation family owned coffee manufacturer with extensive expertise with gourmet and flavored coffee development and marketing with regional and national distribution across multiple channels (including grocery, mass retail, catalog, and specialty stores). White Coffee currently produces Kahlua branded Coffee, Emeril’s, Hell’s Kitchen, Entenmann’s, and Castle.The Elvis themed coffee will utilize vibrant colors and capitalize on "major Elvis milestones" to offer a fun and enjoyable product line. This rockin’ line of coffee will launch at the Fancy Food show in January and will be available via mass merchants and warehouse clubs.
WILLIAMS INTERACTIVE LLC PREMIUM iGAMING
Williams Interactive LLCis a global provider of turnkey solutions to the iGaming industry, from free-play marketing platforms like the white-label Play4Fun Network™,where real-money wagering is not yet allowed,to providing casinos integrated with the Company’s Remote Game Server with access to an unrivaled content portfolio of world-famous casino games in legalized real-money wagering jurisdictions.
ELVIS: THE KING Lives™, the launching theme under the iconic brand from Williams Interactive,represents the first online casino game theme powered by the player-favorite Double Money Burst™ game engine. Filled with iconic Elvis music, the King of Rock ‘n’ Roll is brought to life online like never before,with six ways to trigger the bonus and oversized reel symbols in the free-spin feature.Launch of the online interactive game is scheduled forNovember2013on some of the most popular gaming sites across Europe.
ZIPPO HOLIDAY THEMED LIGHTERS
Elvis loved the holidays and Zippo is partnering with EPE to release a limited edition,consecutively numbered,collectible lighter that pays tribute to the King’s spirit for the season. The coveted collectible lighters will be available starting October 23, 2013.
ROCK N ROLL IMPORTS Rock N Roll
Tequila has an exclusive celebrity affiliation with EPE for a high-quality, premium tequila product bottled in a unique guitar shaped bottle.It is rolling out nationally, and is currently available at stores throughout the U.S. including California, Arkansas, Mississippi, and Tennessee.
At the 2013 International Consumer Electronics Show (CES), Mimoco, creator of the MIMOBOT® brand of designer USB flash drives,unveiled their first music-inspired collaboration and added it to its Legends of MIMOBOT collection. The ELVIS X MIMOBOT release features two design variants, both available with up to 128GB of data storage and blazing-fast USB3.0 speeds. The line comes preloaded with bonus Elvis Presley Mimory™ content, including archival Elvis interviews, photographs, and more. The ELVIS X MIMOBOT Series is now available online at www.Mimoco.comand at select specialty outposts around the world.
The men’s & women’s collection of the popular fashion house Opening Ceremony introduces a new program dedicated to Elvis as the iconic Las Vegas fixture. With the support of EPE, the collection features a selection of archival photographs, song titles such as “Heartbreak Hotel” and “Love Me Tender,” lettering from the singer’s record sleeves, and crystal details in the style of Elvis’ legendary “Taking Care of Business” ring. These celebrated moments of the king are realized on an array of dress shirts, tee-shirts, sweatshirts, and denim jackets. As a nod to the Elvis classic song, several Opening Ceremony men’s footwear styles are offered in blue suede.
LEGENDS HOME BEDDING
Legends Home Bedding, a Hollywood, California based home bedding manufacturer,introduced The Elvis Presley Home Bedding Collection providing Elvis fans a new and elegant way to dress up their home with beautifully crafted home bedding. The collection is not only inspired by, but also bears the likeness of Elvis. The Elvis Home Bedding Collection was recently selected as a top five winner in Walmart's "Get On The Shelf"online voting contest,beating out over 5,000 other entrants, and will now be available for purchase on Walmart.com.
Fathead®is the industry leader of officially licensed sports and entertainment decals and more. The Elvis Presley®Fathead Collection consists of seven REAL.BIG. wall decals, featuring three life-size cut-outs and four 6ft x 4ft murals. The REAL.BIGdie-cuts include:Elvis in the gold lamé suit from the cover of 50,000,000 Elvis Fans Can't Be Wrong: Elvis' Gold Records -Volume 2,Elvis captured in a dynamic moment from the motion picture Jailhouse Rock,and Elvis in the iconic white "American Eagle" jumpsuit he wore during the Aloha from Hawaii concert on January 14, 1973. Each of these large main images of Elvis comes with six to eight additional decals of more photos, Elvis silhouettes and memorable symbols including Elvis’ guitar and the gates of Graceland. The Elvis Presley Fathead Collection is available exclusively at www.Fathead.com.
Caesars Interactive Entertainment (CIE) and its Playtika social games division launched its first exclusive Elvis bingo room, "Elvis Backstage," on Buffalo Studios’ BINGO Blitz on Facebook, mobile, and table tsthis past August.Since its introduction, 215 million Bingo Rounds have been played, 675 million bingo cards have daubed and 6.3 million bingos have been won,with 4.6 million Elvis Backstage Bingo Collection items earned.The Elvis room is the most successful Bingo room in the game's history.
CELEBRATING 60TH YEARS OF ROCK ‘n’ ROLL
On January 8th, fans from around the world will gather at Graceland to celebrate the birth of the undisputed King of Rock ‘n’ Roll. A special exhibition will open at Graceland on March 3, 2014 showcasing Elvis’ impact on music and popular culture over the past 60 years and chronicling the birth of Rock ‘n’ Roll. The vaults of the Graceland Archives have been opened to help develop this unique exhibit, which will be included as part of the Graceland VIP Tour. The site of Elvis’ first professional recording session, Sun Studio, will be the site of a global celebration on July 5th,as Memphis and the world mark the birth of Rock ‘n’ Roll with Elvis’ recording of “That’s All Right.” Additional details for festivities planned at the famed Memphis recording studio will be announced at a later date.
The ‘ELVIS PRESLEY –ON STAGE’ music experience will kick off a 29date tour of Europe,starting in April through the end of May, taking the 60th Anniversary celebration on the road to Ireland, the United Kingdom, Holland and France. Using the latest technology, Elvis performs via state-of-the art video screens singing lead vocals backed by a live band, singers and an orchestra. Together, this multi-media creation puts the audience inside an Elvis Presley concert presented exactly like one of his classic live performances in a Las Vegas showroom. The contemporary staging and overall production create the illusion that Elvis is on stage for his finest concert performances. The concert tour schedule is available here, with tickets now on sale.
On Stage Touring, LLC, in association with EPE just kicked off the fourth annual touring season of the acclaimed theatrical attraction ELVIS LIVES® “THE ULTIMATE ELVIS TRIBUTE ARTIST EVENT”after a highly successful 2012/2013 touring season that performed for over 100,000 fans in 65 cities across North America. In addition to dates this fall, the production will embark on a schedule that will visit dozens of cities beginning in early January for the first half of 2014. It will be presented in many new cities across the United States as well as returning to several fan favorite markets for the second and third time.
Companies wishing to become an official licensee of Elvis themed products can contact the EPE licensing team to explore a mutually beneficial merchandising program. A representative from EPE’s licensing team will be at Brand Licensing Europe 2013, the definitive event for the European licensing industry, October15-17at Olympia, London in Booth F100.
To learn more about how to become a licensee, call 800-238-2000 or visit www.elvis.com/licensing.
About Elvis Presley Enterprises, Inc.
Elvis Presley Enterprises, Inc. (EPE)is based in Memphis, with additional offices in Los Angeles.In addition to Graceland and its related attractions in Memphis, including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and Internet projects.
For more information on EPE and Graceland, visit www.elvis.com.
source: http://www.elvis.com - Graceland/Elvis Presley Enterprises