- By Commercial Appeal Staff
- Posted February 5, 2014 at 3:35 p.m.
Details of the Hard Rock Cafe Memphis relocation are scheduled to be revealed during a press conference at 11 a.m. Wednesday at the Lansky Building, 126 Beale.
Hard Rock International chief executive officer Hamish Dodds will make the announcement. Hard Rock is expected to be part of a multitenant development including a Memphis music museum.
The Commercial Appeal earlier reported Hard Rock Cafe Memphis is leaving 315 Beale, where it opened in 1997 and gave the city-owned entertainment district a marquee brand name.
The move to 126 Beale would represent a step toward expanding the district to the west, which has been a goal of city officials.
In recent weeks owners of 126 Beale won Tennessee Historical Commission approval to modify the building’s exterior and secured a building permit for a renovation project. Renovation plans prepared by Hnedak Bobo Group architects had to be approved by the commission because the building is within a national historic district.
The vacant, 108-year-old structure at the northwest corner of Second and Beale was once the Lansky Brothers clothing store, an enterprise with a strong connection to Memphis music history. Elvis Presley bought clothes there, as did Memphis music legends Johnny Cash, David Porter, Rufus Thomas, Jerry Lee Lewis, Carl Perkins and Roy Orbison.
Elvis Presley Enterprises, which runs Graceland, operated Elvis Presley’s Memphis at 126 Beale from 1997 to 2003. The site later housed EP Delta Kitchen & Bar for a couple years.
Historical commission officials said renovation plans include restoration of some building features lost in past renovations. Communications between Hnedak Bobo and review officials say a Memphis Music Museum storefront entrance will be located on the Second Street side of the building.