Tuesday, August 26th 2014
The King to Appear Digitally for a New Generation
PORT ST. LUCIE, Fla. and NEW YORK, Aug. 26, 2014 /PRNewswire/ -
Pulse Evolution Corporation (OTC: PLFX) and The Estate of Elvis Presley™ have forged a partnership to develop a virtual "King of Rock 'n' Roll." By leveraging state of the art human animation technology, Elvis will return to fans in the form of new and exciting entertainment and branding opportunities, including "holographic" performances in live shows, commercials, and more.
"For us, working with Pulse is about the opportunity to present Elvis to a new generation of fans who would otherwise never get to see him perform," said Jamie Salter, Chairman and CEO of Authentic Brands Group, owner of The Estate of Elvis Presley™ in partnership with the Presley family. "Our goals for a digitized Elvis are integrity and authenticity, to provide fans with an experience that they love and are proud to be a part of."
A trendsetter and an early adopter of technology, Elvis owned one of the first mobile phones, a projector TV before the masses and recorded albums live in his home. Known as the leader of the rock 'n' roll revolution, Elvis was the epitome of a forward thinker. Adds Salter, "This deal now positions Elvis at the forefront of the digital domain."
"We are thrilled about this partnership because we created Pulse to bring brilliant performers like Elvis to the millions of people who love him. Through this digitally reimagined Elvis, new and younger audiences will be able to see firsthand why he is called the King of Rock 'n' Roll," said Frank Patterson, CEO of Pulse Evolution.
The Pulse team includes a powerful combination of artists and executives who specialize in character creation and human animation. Among the successes of the executive team are the virtual Tupac Shakur at Coachella 2012 and the award-winning visual effects for The Curious Case of Benjamin Button, with supervising roles in high-end visual effects films like Avatar, Divergent, Forrest Gump and more.
About Pulse Evolution Corporation
Pulse Evolution Corporation (OTC: "PLFX") is a creatively driven, digital production and IP Company, established to produce specialized, high-impact applications of computer-generated human likeness for utilization in entertainment, life sciences, education and telecommunication. Founded by the world's leading producers of photorealistic digital humans, Pulse develops "virtual humans" for live and holographic concerts, advertising, feature films, branded content, medical applications and training. Pulse is headquartered in Port St. Lucie, Florida. Please visit www.pulse.co.
About Authentic Brands Group, LLC
Authentic Brands Group, in partnership with Leonard Green & Partners, is an intellectual property corporation with a mandate to acquire, manage and build long-term value in prominent consumer brands. Headquartered in New York City, ABG's mission is to further enhance brand equity through partnering with best-in-class licensees and direct-to-retail partnerships. ABG brands include Marilyn Monroe®, Mini Marilyn™, Muhammad Ali®, Elvis Presley®, Juicy Couture®, Judith Leiber®, Adrienne Vittadini®, Taryn Rose®, Hickey Freeman®, Hart Schaffner Marx®, Palm Beach®, Misook®, Prince®, Spyder®, Airwalk®, Above The Rim®, Vision Street Wear®, Hind®, Ektelon®, Viking®, Bobby Jones®, TapouT®, Sportcraft®. www.abg-nyc.com
About Elvis Presley Enterprises, Inc.
Elvis Presley Enterprises, Inc. (EPE), is based in Memphis, with additional offices in Los Angeles. In addition to Graceland® and its related attractions in Memphis, including the Heartbreak Hotel®, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and Internet projects. For more information on EPE and Graceland, visit www.elvis.com.
source: PR Newswire