The White Lincoln Continental was officially put on display February 7, 2014. The automobile was previously displayed at the Kings Ransom Museum located at Binions Gambling Hall. Elvis purchased the Lincoln Continental in 1977 and he gave it to his backup singer, Kathy Westmoreland. This is reportedly the one of the last automobiles Elvis ever purchased.
From the Las Vegas Hotel and Casino:
"We are excited to have Elvis' car on display in our lobby!"
Originally named the International Hotel, Elvis began performing at the hotel on July 31, 1969. When playing Las Vegas, Elvis lived in the penthouse suite (room 3000), located on the 30th floor, until his last performance there in December 1976. The hotel later changed its name to the Las Vegas Hilton in 1971, and received its current name the Las Vegas Hotel and Casino; on January 3, 2012.
The Las Vegas Hotel and Casino is located at:
3000 Paradise Road
Las Vegas, Nevada 89109
source: Las Vegas Hotel & Casino Facebook page and Wikipedia