**Lisa Marie previously told Rolling Stone magazine:
"I don't know if people have this misconception that Elvis condoms are going to be mass-distributed throughout the world, but that's not going to happen". ***
And let's be honest, that's not what is happening here. All the advert is using is the sexy song performance - which after all was what got Elvis into so much trouble and with GREAT media publicity back when he started out.
After all when Elvis first sang, "My hands are shaky and my knees are weak" he wasn't singing about weight-lifting! EPE sold all the rights to Elvis' music to RCA back in 1973 and performers who want to cover the song would only pay the composer royalties to record it. The great Otis Blackwell (now sadly RIP) wrote the song with a split in publishing rights forced upon him by Elvis' hard-line music publishers.
If you want to see and hear the Ad - it's rather clever actually - Click HERE.