Ryan, USA TODAY
August 26, 2014
Pulse Evolution, who resurrected Michael Jackson's image for a holographic TV performance at the Billboard Music Awards in May, announced a partnership with The Estate of Elvis Presley Monday, with plans to bring The King of Rock 'n' Roll to live performances and commercials as a hologram, according to Scripps Treasure Coast Newspapers.
A concept and venue for the 60- to 90-minute live shows has not yet been determined, although Pulse has already begun work on the project, which could take 18 to 24 months to complete, said company executives. The late icon's estate will also decide if the holographic image will resemble a younger or older Presley, Pulse CEO Frank Patterson said.
Jamie Salter, CEO of Authentic Brands Group, which manages Presley's estate, said there are talks of Elvis' holographic image playing four-night residencies in Las Vegasand Macau, and even performing with Michael Jackson's hologram, according to Adweek.
Salter added that Priscilla and Lisa Marie Presley support the technology, AdWeek said.
When USA TODAY spoke with Pulse executive chairman John Textor about Jackson's holographic image in May, he mentioned Elvis, Frank Sinatra and Bob Marley as obvious candidates for holographic treatment.
"We're hearing from a lot of estates and promoters saying, 'We're ready for a concert,' " Textor told USA TODAY, before cautioning that "if we're going to bring a Michael or an Elvis back into this form of stage entertainment, it must be story-based. You can't have Elvis sitting on a stool singing 20 songs. That won't work."
source: USA Today