May 03, 2013
As part of their 75th Anniversary, Elvis Presley Enterprises teamed up with the March of Dimes - a charity close to Elvis' heart. Mary Kosloski, an original poster child for March of Dimes pictured with Elvis on the foyer steps of Graceland, returned to Memphis to recreate her famous 1957 pose. Fans can view this photo by checking out this week's photo spotlight! Also, be sure to watch this new video (above) about Kosloski's tour of Graceland and her experience working with Elvis.
Kosloski attended the 2013 Memphis March for Babies where many of these famous photos of Elvis supporting the March of Dimes were showcased in the 75th Anniversary Tent. There are at least 20 other photos of Elvis Presley in the March of Dimes Archives photography collection. These include photos of Elvis with Kosloski and other polio sufferers, both children and adults.
Elvis Presley actively supported the March of Dimes in the 1950s to promote polio vaccination among teenagers after the Salk polio vaccine was licensed for use in 1955. A key March of Dimes photo depicts Elvis Presley receiving his own polio vaccination from Dr. Harold Fuerst on October 28, 1956, with New York City Health Commissioner Leona Baumgartner. Elvis agreed to this photo opportunity to support the March of Dimes Teens Against Polio (TAP) publicity efforts.
The March of Dimes is the leading nonprofit organization for pregnancy and baby health. Its mission is to improve the health of babies by preventing birth defects, premature birth, and infant mortality. In 2013, the March of Dimes celebrates its 75th Anniversary. The March of Dimes was founded in 1938 by President Franklin D. Roosevelt to end polio in the United States and it succeeded. Babies born today continue to receive the Salk and Sabin polio vaccines and benefit from many March of Dimes supported breakthroughs, such as treatments for premature infants and for children with birth defects.